Brighten Without Bleaching Chemicals
Our Skin Color is due primarily to the presence of a pigment called melanin. The enzyme tyrosinase plays a central role in skin melanin biosynthesis. Skin is brightened when excessive tyrosinase activity is inhibited. Traditional skin whitening agents (hydroquone, kojic acid and arbutin etc) lighten skin through inhibiting tyrosinase. These "bleaching chemicals" were developed 50 years ago, but have safety concerns [allergy, hypomelanosis, amelanosis. See Solano, F. (2006). Pigment Cell Res. 19; 550–571]. Therefore the search for safer natural alternatives is becoming all the more necessary.
The "TrioActive" Formula
Riovea's innovative "TrioActive" formula is obtained from select medicinal plants using a proprietary non-invasive extraction technology. Riovea is the first to discover and appreciate the amazing properties of neem in lowering melanin content and skin brightening. It provides a natural alternative to skin brightening without the use of any bleaching chemicals. Furthermore its rich natural vitamin E, fatty acids, antioxidants, antibacterial and anti-fungal work synergistically to enhance skin elasticity, free radical and microorganism protection, redness and swelling reduction. This rich formula nourishes, rejuvenates and protects the skin against everyday stress and signs of aging. Realizing the value and potential for skincare, Riovea partnered with industry leaders to bring safe and effective products to the market.
Medicinal plants have been used in traditional medicine since prehistoric times. The Neem tree (Azadirachta indica) is well known for its healing power and has been used in traditional Indian medicine for more than 4,000 years. Its seeds, bark, and leaves contain natural ingredients with proven antiseptic, antiviral, anti-inflammatory, anti-ulcer, and antifungal activities [Ogbuewu, I.P. et al (2011). Res. J. Med. Plants 5 (3): 230-245]. Lithospermum erythrorhizon: Similar to ginseng, this perennial plant is used to cure fever, constipation, liver disease, arteriosclerosis, poison and inflammation. Shikonins in this plant are known to inhibit glycation, modulate oxidative stress, suppress inflammation and UV-absorption. These molecules protect oxidative-stress-induced skin aging by inhibiting degradation of skin collagen.
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