Brighten Without Bleaching Chemicals
Our Skin Color is due primarily to the presence of a pigment called melanin. The enzyme tyrosinase plays a central role in skin melanin biosynthesis. Skin is brightened when excessive tyrosinase activity is inhibited. Traditional skin whitening creams use hydroquinone, kojic acid or arbutin that lighten skin through inhibiting tyrosinase. These "bleaching chemicals" were developed 50 years ago, but are abandoned or restricted due to safety concerns [allergy, hypomelanosis, amelanosis. See Solano, F. (2006). Pigment Cell Res. 19; 550–571]. Therefore the search for safer natural alternatives is becoming all the more necessary.
The "TrioActive" Formula
Riovea's innovative "TrioActive" formula is obtained from select medicinal plants using a proprietary non-invasive extraction technology. Riovea is the first to discover and appreciate the amazing properties of neem in lowering melanin content and skin brightening. TrioActive provides a safe and natural alternative to the bleaching chemicals. Furthermore its rich natural vitamin E, fatty acids, antioxidants, antibacterial and anti-fungal work synergistically to enhance skin elasticity, free radical protection and swelling reduction. This rich formula nourishes, rejuvenates and protects the skin against everyday stress and signs of aging.
Medicinal plants have been used in traditional medicine since prehistoric times. The Neem tree (Azadirachta indica) is well known for its healing power and has been used in traditional Indian medicine for more than 4,000 years. Its seeds, bark, and leaves have antiseptic, antiviral, anti-inflammatory, anti-ulcer, and antifungal activities [Ogbuewu, I.P. et al (2011). Res. J. Med. Plants 5 (3): 230-245]. Lithospermum erythrorhizon, a ginseng like plant, is used to cure fever, liver disease, arteriosclerosis, poison and inflammation. Shikonins in this plant are known to inhibit glycation, modulate oxidative stress, suppress inflammation and UV-absorption. These molecules protect oxidative-stress-induced skin aging by inhibiting collagen degradation.
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